User Segmentation
Define user segments, simulate distribution, and design targeted product strategies
| Segment | Criteria | Behavior | Product Strategy |
|---|---|---|---|
Whale (>$1M) | Volume >$1M/month | Low frequency, huge size | White glove, OTC, custom pools |
Large ($100K-$1M) | Volume $100K-$1M/month | Regular, moderate size | Advanced features, analytics |
Medium ($10K-$100K) | Volume $10K-$100K/month | Frequent, mixed | Core features, education |
Retail (<$10K) | Volume <$10K/month | High frequency, small size | Simple UX, onboarding |
Bot/MEV | Automated patterns | Very high frequency | API access, limits |
1K500K
Whale (>$1M)
2%Large ($100K-$1M)
8%Medium ($10K-$100K)
25%Retail (<$10K)
55%Bot/MEV
10%$
$
$
$
$
Total Users
50,000
Total Volume
$47.67B
Total Revenue (0.3%)
$143.03M
Avg Revenue/User
$2.9K
Pareto Insight (80/20 Rule)
35.0% of users generate 97.8% of total volume.
Focus product investment on high-value segments for maximum ROI.
User Count by Segment
Whale (>$1M)
1,000 (2%)
Large ($100K-$1M)
4,000 (8%)
Medium ($10K-$100K)
12,500 (25%)
Retail (<$10K)
27,500 (55%)
Bot/MEV
5,000 (10%)
Volume Contribution by Segment
Whale (>$1M)
$12.50B (26.2%)
Large ($100K-$1M)
$21.00B (44.0%)
Medium ($10K-$100K)
$13.13B (27.5%)
Retail (<$10K)
$550.00M (1.2%)
Bot/MEV
$500.00M (1.0%)
Revenue Contribution by Segment (0.3% fee)
Whale (>$1M)
$37.50M (26.2%)
Large ($100K-$1M)
$63.00M (44.0%)
Medium ($10K-$100K)
$39.38M (27.5%)
Retail (<$10K)
$1.65M (1.2%)
Bot/MEV
$1.50M (1.0%)
| Segment | Users | User % | Avg Trade | Volume | Vol % | Revenue | Rev % |
|---|---|---|---|---|---|---|---|
Whale (>$1M) | 1,000 | 2% | $2.50M | $12.50B | 26.2% | $37.50M | 26.2% |
Large ($100K-$1M) | 4,000 | 8% | $350.0K | $21.00B | 44.0% | $63.00M | 44.0% |
Medium ($10K-$100K) | 12,500 | 25% | $35.0K | $13.13B | 27.5% | $39.38M | 27.5% |
Retail (<$10K) | 27,500 | 55% | $2.0K | $550.00M | 1.2% | $1.65M | 1.2% |
Bot/MEV | 5,000 | 10% | $500 | $500.00M | 1.0% | $1.50M | 1.0% |
| Total | 50,000 | 100% | - | $47.67B | 100% | $143.03M | 100% |
Practice Project 1.1: DEX User Segmentation Analysis -- All calculations are local and reactive.