Growth Analytics
User acquisition funnel simulator and retention cohort analysis
Funnel Configuration
Visit DApp
30%Connect Wallet
40%First Transaction
25%Repeat User
15%Power User
5%User Acquisition Funnel
Awareness
听说该协议
100.0K
baseline
Visit DApp
访问网站
30.0K
30% conv.
30.00% total
Connect Wallet
连接 MetaMask 等钱包
12.0K
40% conv.
12.00% total
First Transaction
完成首次 Swap / 存款
3.0K
25% conv.
3.00% total
Repeat User
7 天内回访
450
15% conv.
0.45% total
Power User
30 天内 10+ 笔交易
23
5% conv.
0.02% total
Total Conversion
0.023%
23 power users
CPA (First Tx)
$16.67
cost per transacting user
CPA (Repeat)
$111.11
cost per repeat user
CPA (Power)
$2173.91
cost per power user
Channel Comparison
| Channel | CAC Range | User Quality | Scalability |
|---|---|---|---|
| Airdrop / Incentives | $2 – $10 | Low (mercenary) | Very High |
| KOL / Influencer | $5 – $20 | Medium | Medium |
| Referral Program | $3 – $15 | High | Medium |
| Content / SEO | $1 – $5 | High | Slow growth |
| Paid Ads | $10 – $50 | Low–Medium | High |
| Community / Discord | $0 – $3 | Highest | Slow |
* CAC = Customer Acquisition Cost. Quality refers to user retention likelihood. Community-sourced users tend to have highest retention, while airdrop-driven users often churn post-claim.